Sugar Pops, 1950: In the advertising trend promoting the nutritional value and reducing or eliminating the word “sugar,” Sugar Pops was later named Sugar Corn Pops, then Corn Pops, and then (and now), Pops.Other mascots were Cliffy the Clown, Smaxey the Seal, the Smackin’ Bandit and the Smackin’ Brothers, Dig-em the Frog, and Wally the Bear. In the 1980s, the cereal was renamed Honey Smacks, which later became Smacks. Sugar Smacks, 1953: Hanna-Barbera’s cartoon sheriff Quick Draw McGraw and sidekick, Baba Looey, were only a couple of the mascots over the years that sold this sweetened-puffed cereal.Before Tony the Tiger was chosen as the mascot, Kellogg’s used another character called Katy the Kangaroo. Sugar Frosted Flakes, 1952: “They’re Grrrreeeeeaaaaattttt!” The font size of the word “sugar” was reduced on boxes produced in the 1970s the word "sugar" was removed in the early 1980s when the cereal was renamed Frosted Flakes.About a year later, Hanna-Barbera’s Yogi Bear became the product’s mascot. OKs, 1959: The cereal, with pieces shaped in the letters “O” and “K,” came in a box that originally pictured a Scottish man character called Big Otis.Graham Cracko’s, 1978: Graham cracker-like cereal wasn’t very innovative, but the advertisements featured “George the Milkman,” who delivered news of the cereal as he delivered bottles of milk.Froot Loops, 1965: “Follow my nose! It always knows! The flavor of fruit! Wherever it grows!" Early commercials with the cereal’s mascot, Toucan Sam, were voiced by Mel Blanc of Bugs Bunny fame.Cocoa Krispies, 1958: "Like a chocolate milkshake, only crunchy." This chocolate version of Rice Krispies cereal is still popular today.Cocoa Hoots, 1972: The mascot for this cereal was a cartoon owl named Newton, voiced by the late Pat Buttram (Mr.Apple Jacks, 1965: "A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" The breakfast cereal began as orange-colored “Apple Os ” becoming Apple Jacks in 1971, with the marketing mascots of “the Apple Jacks kids.”.Trix, 1954: “Silly Rabbit, Trix are for kids.” The Trix rabbit has been this cereal’s spokes-rabbit since the beginning, but before he was an animated cartoon, he was a puppet that introduced children’s television shows sponsored by General Mills.General Mills also produced a cereal called Wheat Hearts, promoted by other characters in the Rocky & Bullwinkle cartoon family. Jets was promoted in several ways, most notably by television’s Rocky & Bullwinkle cartoon characters.
General Mills removed the wheat flakes and then marketed the cereal as Sugar Jets and later, Jets. Sugar Jets, 1953: Sugar Jets actually started out as a cereal called Sugar Smiles wheat flakes and sugar-frosted puff-balls (like Kix with a sugar coating).Still popular today, Lucky Charms started out with marshmallow bits of "pink hearts, yellow moons, orange stars, and green clovers." More colors were added over the years, including blue diamonds, purple horseshoes, red balloons, rainbows, pots of gold, and shooting stars. Lucky Charms, 1964: “They’re magically delicious,” says Lucky the Leprechaun.Crazy Cow Strawberry, Crazy Cow Chocolate, 1977: Little brown or pink ”puff” cereal balls that gave the milk a chocolate or strawberry taste.Cocoa Puffs, 1956: “We’re cuckoo for Cocoa Puffs,” says Sonny the Cuckoo bird, who became the mascot for the cereal in 1963.Clackers Graham Cereal, 1968: This breakfast cereal had gear-shaped pieces that tasted like graham crackers.General Mills says these breakfast cereals are still produced all year long, but many retailers only carry them in autumn, especially around Halloween. Blueberry-flavored Boo Berry came along in 1973. Boo Berry, Count Chocula, and Franken Berry, 1971, 1973: The first two “Monster” cereals from General Mills, chocolate-flavored Count Chocula, and strawberry-flavored Franken Berry, were marketed in 1971 as a play on words for fictional characters Count Dracula and Frankenstein.Sir Grapefellow contained artificial grape flavoring and “sweet grape starbits” (marshmallows). Baron Von Redberry and Sir Grapefellow, 1972: Both cereals were marketed with animated pictures of British World War I pilots who were “arch nemeses.” Baron Von Redberry was an oat-based cereal with berry flavor and marshmallow bits.Banana Wackies, 1965: This was an oat cereal with “banana-flavored bits.” The cereal boxes said "Wackies" but the commercials referred to the product as "Banana Wackies" or just "Wackies.".(Year indicates when the cereal was introduced to the general market.)
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